Challenge:
We initially struggled to create the app’s main filter. We needed to craft questions that were short, engaging, and comprehensive to meet user needs from the start. These questions had to fully capture the users’ primary needs so the recipes shown would be exactly what they needed.
Solution:
To address this, we revisited our interviews and competitive analysis to better understand our users’ primary needs. We listed their motivations, dietary preferences, allergens, and food dislikes. This thorough insight allowed us to develop a solution that adjusts recipe servings and ingredients, customizing the app to fit individual preferences.